Just a few weeks ago, the Los Angeles Times ran an article about the profitable fashion company and the newest additions to the Forever 21 team, the Chang sisters. Forever 21 is surviving in this volatile economy, but how? For starters they offer fashion-forward trends at unbelievably low prices. If I never need something that I know will only be in style for a few weeks, Forever 21 is the go to spot. Their merchandise is constantly changing and where else can you find those great deals?
But behind those great prices and fast-fashion trends are two sisters that have put a new spin on the company’s image. Linda and Esther Chang are both in their twenties, and joined their parents’ company a little over a year ago. Linda runs the marketing department, while her younger sister, Esther, runs the visual department.
With their young, fresh ideas the company is thriving. They have turned to social media outlets to promote the company and don’t see it slowing down any time soon. Forever 21’s image can be found on their Facebook page, Twitter feed, and blog, the Skinny. Both the sisters have a love for the fashion industry, and know they have helped maintain their family’s company.
Check out the article in the Los Angeles times.
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